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Your brand positioning is one of the most important aspects of your business strategy and growth goals. The way a brand is positioned in the minds of its target market is based on the visual cues and messaging said brand uses in its marketing. Positioning is all about the perceived value proposition a brand has […]

Branding

How to Define Your Brand Positioning to Make Your Brand STAND OUT!

How to define your brand positioning

Every graphic designer knows the importance of mood boards when it comes to branding. It’s the BFF you’ll keep coming back to before you do anything for your brand. The importance of creating or hiring someone to create a mood board for your brand is often overlooked. A mood board is essentially a collection of […]

Branding

How to Create a Mood Board for Your Brand