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Your brand positioning is one of the most important aspects of your business strategy and growth goals. The way a brand is positioned in the minds of its target market is based on the visual cues and messaging said brand uses in its marketing. Positioning is all about the perceived value proposition a brand has […]

Branding

How to Define Your Brand Positioning to Make Your Brand STAND OUT!

How to define your brand positioning

Ever get the terms “brand” and “branding” mixed up? Or maybe you just assume they are the same thing? If so, you’re not alone – there’s a common misconception that a brand and branding are the same things. While the two go hand and hand with one another, they are actually completely different things. Here’s […]

Branding, Entrepreneurship

Brand vs Branding | A Definitive Guide