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You’ve invested in the courses, the business coaches, the team members… But do you ever wonder when it’s time to invest in a web design? The truth is, a professionally designed website is not necessary for many entrepreneurs until they reach a certain stage in their business. While investing in brand and web design is […]

Branding

How to Know When You’re Ready to Invest in an Upleveled Web Design

Your brand positioning is one of the most important aspects of your business strategy and growth goals. The way a brand is positioned in the minds of its target market is based on the visual cues and messaging said brand uses in its marketing. Positioning is all about the perceived value proposition a brand has […]

Branding

How to Define Your Brand Positioning to Make Your Brand STAND OUT!

How to define your brand positioning

Every graphic designer knows the importance of mood boards when it comes to branding. It’s the BFF you’ll keep coming back to before you do anything for your brand. The importance of creating or hiring someone to create a mood board for your brand is often overlooked. A mood board is essentially a collection of […]

Branding

How to Create a Mood Board for Your Brand

Brand shoots are SO important when it comes to your marketing visuals. With all the competition online, you want your brand to stand out from the crowd.  As personal brands, it’s critical that we have a content pool of branded imagery that we can post to social media, put on our website, and use for […]

Branding

How to DIY Your Own Brand Photoshoot

diy-brand-photoshoot

Ever get the terms “brand” and “branding” mixed up? Or maybe you just assume they are the same thing? If so, you’re not alone – there’s a common misconception that a brand and branding are the same things. While the two go hand and hand with one another, they are actually completely different things. Here’s […]

Branding, Entrepreneurship

Brand vs Branding | A Definitive Guide

When thinking of how to grow your business, GIFs probably have not crossed your mind, but why? Having your own branded GIFs can be so much more than just a set of cute decorations to use in your IG stories. Believe it or not, these “decorations” can be used strategically for your business and personal brand.

Marketing

How to Use GIFs in Your Marketing to Grow Your Business

⠀ I’ll let you in on a little secret: roughly 50% of my income over the past year has been a direct result of my DM strategy. If you aren’t connecting with your ideal clients in the IG DMs, you are seriously leaving a huge chunk o’ cash on the table. The DMs are the […]

Instagram, Sales Tips

A Step-By-Step Guide to Selling in the Instagram DMs

Let me tell you, my first $5,000 Month was by FAR the most exciting month in my business. Making $5,000 each month as a result of something I built from the ground up hardly even felt possible for me at first – after all, why would someone want to pay ME to help them when […]

Entrepreneurship

How to Hit Your First $5K Month in Your Online Coaching Business

  Ever feel like you’re talking to “crickets” when promoting your offerings? Maybe you think you just need a better marketing strategy. Or if you “just had a bigger Facebook Ads budget” you would start reeling in those sales left and right. The truth is, you can have the biggest ad budget in the world […]

Entrepreneurship

How to Create a Profitable Online Course in 4 Steps

It’s no secret that in 2021, the Instagram algorithm isn’t nearly as generous as it was 4 or 5 years ago. That being said, it takes a little more effort on our end to grow an Instagram account than just posting frequently and using hashtags. Here is everything you need to know to grow your […]

Entrepreneurship, Instagram, Social Media Tips

How to Organically Grow Your Instagram in 2021 (for Entrepreneurs)