To create that luxury feel, I chose to use a classic serif, all-uppercase font, paired with a beautiful script font. To embody the hotel's name, I created a simplistic palm tree icon, placing a semi-circle shape over it and wavy lines next to it to embody the sun setting over the water- a view guests can take in from the comfort of their hotel rooms.

SECONDARY LOGO

PRIMARY LOGO

logo mockup

pattern design

LOGO MARK

hotel front

do not disturb mockup

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