La Palma Hotel & Spa is a passion project I created for a luxury hotel. The goal was to create a high-end + minimal brand to create a calm, clean, and luxurious feel - making guests feel rejuvenated, carefree, and relaxed during their vacation. If you would like to inquire about your own custom brand design, click the button below to inquire now!
To create that luxury feel, I chose to use a classic serif, all-uppercase font, paired with a beautiful script font. To embody the hotel's name, I created a simplistic palm tree icon, placing a semi-circle shape over it and wavy lines next to it to embody the sun setting over the water- a view guests can take in from the comfort of their hotel rooms.