THE GOAL; to create a clean, professional (yet fun!) brand with beachy vibes reminiscent of Karen's love of the beach (especially Costa Rica). I opted to use cool tones to create an overall calming feeling - something that is very much needed with the stress of taxes. Taxes can be overwhelming, so I opted to go for a minimalistic brand design to help combat the feel of overwhelm that Karen's clients feel when it comes to taxes.I incorporated clean, thin lines, a modern sans serif font in all caps, ocean textures, and beach imagery to communicate this vibe.

PRIMARY LOGO

SECONDARY LOGO

branding mockup

logo mark

COLOR PALETTE

mood board

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